Single Database Boosts Business Decisions With Celebrity

Golf Betting Lines

With the tournament on the line, the 18th hole is quite a formable task. Your tee shot must favor the right side in order to open up the green for your approach. Any opening shot missed right of the target with be gobbled up by a long fairway trap and deep, unforgiving rough. The slightly downhill green is situated in a great amphitheater setting, with four bunkers strategically placed around the undulating surface. A great finishing hole.

 

FINAL WORD: The Tournament Players Club at Avenel has it all. An outstanding course with immaculate conditioning. The practice facility, clubhouse and amenities, not to mention the generous staff, make this venue one of the best.

 

At a shade over 7,000 yards, Avenel is certainly not long by the standards of today's game, but it plays very difficult, especially when you miss the fairway. It's a great mix of short and long holes with relatively small, but undulating, greens and deep, thick rough. With four sets of tees beginning at 4,800 yards, this course is for all players. I'm looking forward to the upcoming changes and, hopefully, an invite back.

 

Aces, pars or bogeys, send your thoughts to psokol@sportsnetwork.com.

 

It helps us pinpoint our clients’ location and target our marketing budget accordingly.
NORTHWIND’s president of US operations, Warren Dehan, said, "NORTHWIND is grateful to all the clients and prospects that scheduled time to meet with us during HITEC. Our team was kept busy meeting new people, answering questions and demonstrating the Maestro Suite of hospitality solutions throughout the show. The new Maestro Analytics Business Intelligence system was particularly popular because of its ability to analyze performance and marketing information for more profitable business decisions." Dehan also said he was pleased so many clients enjoyed NORTHWIND’s annual wine tasting dinner and entertainment. "It is always a pleasure to meet friends and clients ‘out of uniform’ in surroundings where we can relax and enjoy each other’s company," said Dehan.

 

Maestro Enterprise Suite The Maestro Property Management Suite combines a full-function Front Office system in use by hotels from 3,500 to 25 rooms with a family of robust modules that includes Maestro GDS+ – an online, real-time reservation engine with integrated Yield Management to maximize ADR for virtually all eReservation channels; Maestro Owner Management – fully integrated ownership accounting functionality for asset performance reporting; Maestro Sales & Catering – manages group-convention sales and function rooms, whether at one property or a portfolio of hotels; ResEze Web Booking Engine – enables independent and multi-property hotels to take advantage of the growing online revenue opportunity by providing tools for guests to book their own reservations from an operator's website; Maestro Yield – a revenue manager that makes sophisticated strategies easy for multiple booking channels at one or more properties; Maestro Analytics – a complete business intelligence software suite that lets end-users interactively analyze critical business information; Maestro CRM – gives managers the information to make the best business decisions for booking new business; Maestro Spa & Activities Management– enables resorts, hotels and clubs to schedule facilities and activities with real-time integration to all other modules. Also available is Maestro CRS, which supports a two-way interface to corporate sales offices and Maestro Multi-Property and is used by many multi-property operating companies and corporate reservation facilities. The system supports a number of properties on a single server with a single database, or each property can rely on its own server with all files being replicated at the central corporate offices.

 

Did you know The Maestro Users Conference is being held from September 19th - 22nd at The Founders Inn in Virginia Beach, Virginia?

 

NORTHWIND, known in the hospitality industry for its service and state-of-the-art technology, is widely respected for providing hotels, private organizations, and corporate management companies with flexible software solutions.

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Sportsbook Betting Lines

Who Makes the Sportsbook Betting Lines?

Las Vegas Sports Consultants (LVSC) is the world’s premier oddsmaking company and the most respected authority on making the lines. Mike Seba is a Senior Oddsmaker at LVSC and has been making lines for the last six years. In our extended interview, Seba explained that there are 4-5 oddsmakers assigned to make lines for each of the major sports (pro & college football and basketball; MLB, NHL, boxing, golf). Each of these oddsmakers bring unique opinions, strengths and weaknesses to the process. Oddsmakers at LVSC are professional sports junkies who love what they do and would probably do it for nothing if you asked them, but they do get paid for it. By necessity their approach is very research-oriented and concise, since with millions of dollars at risk there is little margin for error.

“You either have a passion for it or you don’t,” Seba said.

“The #1 thing for us is to make a line for each game that creates good two-way action. We do this by drawing from past experiences and applying them to current situations. People think it’s much more complicated, but it’s not. “

What are the Football Betting Lines Trying to Accomplish?

There is a common misconception that point spreads represent the oddsmakers’ prediction of how many points the favorite will win by. That is not the case at all – their intent is NOT to evenly split the ATS result between the teams; rather, their goal is to attract equal betting action on both sides. Stated another way, they want to create a line that half the people find appealing to bet one way while the other half find it appealing to bet the other way (known as ‘dividing the action’).

Divided action means the sportsbook is guaranteed a profit on the game because of the fee charged to the bettor (called juice or vig – typically $11 bet to win $10).

How the Opening Line Is Made

The opening line is the first line created by the oddsmakers, which is then sent out to sportsbooks. Of course there is an entire method to the madness on how the opening line is created. Seba explained that it all starts with each oddsmaker creating a line on each game based upon their own personal approach. This usually includes having up-to-date power ratings on each team.

Power ratings are the oddsmaker’s value of each team and are used as a guide to calculate a "preliminary" pointspread on an upcoming game. The power ratings are adjusted after each game a team plays. Examples of non-game factors that would require an adjustment to a team's power rating are key player injuries and player trades.

Once a game’s power rating based pointspread is determined, the oddsmaker will make adjustments to that line after considering each team's most recent games played and previous games played against that opponent. Also, adjustments are made after reading each team’s local newspapers to get a sense of what the coaches & players are thinking going into the game.

Since the oddsmaker’s ultimate goal is equally dividing the sports betting action, public perception and sportsbook betting patterns must be taken into account. For example, the public might have heavy betting interest week after week on a popular college football betting team such as USC. If an oddsmaker comes up with a preliminary line of USC -7, then an adjustment up to -7.5 or -8 would be made in response to the public’s expected USC bias.

The last step in the line-making process for each oddsmaker is taking one final look to determine whether or not the line "feels right." This is where common sense and past experience with how games are bet enters into the picture.

A round-table discussion among the 4-5 oddsmakers involved in making the line for each sport is then conducted and a consensus line is decided upon by the Odds Director before it is released to the sportsbooks. Of the 4-5 oddsmakers, generally the 2 most respected opinions are weighed more heavily by the Odds Director before he decides on the final line.

Why Sports Betting Lines Change

Once the opening line is released by LVSC, the individual sportsbooks decide if they want to make any adjustments before offering it to the public. Reasons for such adjustments include:

Experts working for the individual books having a strong opinion on the game

Individual books having players who consistently bet with certain tendencies (such as an extreme bias toward favorites or toward a certain popular team like USC)

The purpose of these adjustments, like all line adjustments, is to more equally divide the betting action.

Once betting begins, sportsbooks can adjust the line at any time. In doing so they attempt to make more attractive the team that is getting less action. By moving the line, sportsbooks can influence how the public bets on a particular game.

For example, if the pointspread on a game is 7 and most of the money is coming in on the underdog (taking the +7), sportsbooks will then move the number down to 6 ½ to try and attract money on the favorite.

Moving the line is the oddsmaker's effort to balance betting action, and often times such moves can have a major impact on a bettor’s decision. Oddsmakers can also change the line depending on various event-related factors such as player injuries or weather. Obviously, if the line comes out a week ahead of the event (which is the case in football), there is much that could happen during the week leading up to the event that could affect the line. Oddsmakers have to determine if any changes are necessary and send out an "adjusted line."

“The main objective is that our clients get equal action on both sides,” Seba said. “We’re not trying to pick the team that covers the spread, we’re trying to make it a coin flip, a tough decision (for the bettor). If we’ve done that, we’ve done our job.”

To visit this internet sportsbook got to MySportsbook.com for all your sports betting needs and World Series odds.