Calling Canuck fans everywhere

Hockey Betting Lines

07/09/2010 - Toronto, Canada (Sportsbook Betting Lines) - The word "frenzy" is often used to describe the NHL's free agency period, but sitting here today on July 9th, the word "flop" might be more appropriate in describing the excitement level amongst hockey fans.

In the first two days of free agency there were 52 new contracts handed out, and there have been only seven since.

It would seem that general managers are playing a waiting game, holding their cards close to the vest in order to see how the landscape will look once superstar Ilya Kovalchuk decides on a new home.

After the Russian sniper signs, effectively taking this year's stud off the market, one can expect the deals to start hitting the news wire at more of a brisk pace.

For now, it will be the smaller stories that get some attention, and the Vancouver Canucks are serving up some fodder for the hockey world in that regard.

It was announced earlier in the week that the Canucks would be partnering with Rogers Communications, Canada's largest cable and mobile phone provider, in a sponsorship deal.

By acquiring the naming rights to the team's downtown stadium on Tuesday, the concrete behemoth at 800 Griffiths Way, previously known as General Motors place, will now be Rogers Arena.

Canucks owner Francesco Aquilini and Rogers president and CEO Nadir Mohamed agreed on the 10-year deal that will not only result in the name change, but also some exploration into using the media giant to reach out to Canucks fans.

"We will partner with the Canucks to explore new and revolutionary ways to use wireless technology to engage Vancouver fans any time, any place," said Mohamed, who grew up a Canucks fan in British Columbia.

By the sound of it, some interesting new digital outlets could be developed to enhance the franchise's relationship with its rabid fan base.

The Canucks already have an extremely successful iPhone application on the market, showing how they value the opportunities to connect with people in this digital age. This new partnership is an expansion of that media savvy.

Rogers can add this relationship with the Canucks to their already-impressive resume in pro sports ownership, management and marketing.

The media giant also owns the Toronto Blue Jays franchise and their home turf (Rogers Centre), as well as the naming rights to the ATP pro tennis tour's Canadian pit stop the Rogers Cup.

On the hockey front, the Canucks have made some moves that should contribute to their on-ice success as well.

By signing free agents Dan Hamhuis and Manny Malhotra and trading for the Florida Panthers' Keith Ballard the Canucks have beefed up at both ends of the ice.

Hamhuis, 27, turned down more lucrative offers to play in his home province and will be the lynchpin of the defensive corps, while Ballard, also 27, will join Hamhuis among the top four on the back end and will be an injection of quickness and durability. The move to get Ballard could also allow the Canucks to explore the possibility of moving oft-injured defender Kevin Bieksa for some more scoring punch up front.

With the signing of Malhotra, the Canucks add a gritty third-line center who won more than 60 percent of his draws last season. The face-off specialist will take a leading role on the penalty kill that finished 18th in the league last year.

The Canucks have sent a strong message to the rest of the league, that they believe the window for a Stanley Cup is wide open.

And by partnering with Rogers, it looks like there will be even more ways for Canucks fans to enjoy the ride.

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SPORTS BETTING: NFL Football Sportsbook Betting

NFL owners, already life's biggest winners, want to try their luck with the lottery.


That was the news out of their meetings last week, where team bosses voted unanimously to allow stamping state and local lottery tickets with franchise logos, if, ahem, any governments wanted to do a deal.

A shocker: Within days the Pats announced they'd be sponsoring the Massachusetts state lottery, the Skins said they'd slap their sticker on Virginia scratch-offs and the Ravens admitted they were talking to Maryland lottery bosses. In all likelihood, it won't be long before every team is a presenting sponsor of scratch-offs or just plain old pick fives. "The change in policy was approved 32-0," said NFL spokesman Greg Aiello. "So you can expect to see more deals soon."

It's a branding opportunity too big for the owners to ignore, and one a couple of dozen baseball franchises have enjoyed for years. The fact the NFL has been slower to act than those slack-brained Seligites is indicative of its complicated relationship with all forms of gambling. Consider this: Last Thursday, as the Pats and the Redskins finalized their new lottery deals, a lawyer representing the NFL argued before Delaware's Supreme Court that the state's newly signed sports betting law should be repealed.

The NFL betting is the face of opposition to sports gambling . And as much as it would like to share that responsibility with other leagues, that's not going to happen as long as more than 40% of all money legally wagered on games is bet on football. That's why the Brewers can do a multi-million dollar deal with a local casino, or the Celtics can make their own pact with the Mass lottery, and the response is, "Sweet, let's play." But when the NFL does it the stakes are higher, and everyone from NPR's Frank Deford to the Associated Press to the guys blogging at Deadspin will line up to play gotcha.

So I asked Aiello, who surely knew there'd be piling on, how the league can rail against being bait for sports bettors, then allow its franchises to be just that for lotteries, the most insidious and addictive form of gambling around. He emailed me this response: "We are not moral crusaders. NFL personnel are permitted to engage in legal forms of gambling, except for betting on NFL games. We are making a distinction here between the spread of gambling on the outcome of our games and supporting state lottery scratch-off games, that have nothing to do with the outcome of our games."

Here's where I should rip him. But, the thing is, he's right. Not to get Obama on you, but this is a complicated, nuanced issue. As much as lotteries are considered a tax on the poor, the NFL isn't a socially obligated government program -- it's just a business. Scratch-off's help the bottom line, sports betting doesn't. Now, it's okay to call the league hypocritical when it releases injury reports, which players have told me only helps bettors … But when it supports other forms of gaming? Big Deal.

Now, it's okay to call the league hypocritical when it releases injury reports, which players have told me only helps bettors. And it's okay to mutter something obscene when the league pretends gambling doesn't help drive TV ratings and fan interest and put money in owners' pockets. But when it supports other forms of gaming? Big Deal. The Bears should put an orange "C" on every deck of cards dealt at Harrah's in Joliet; the Eagles should slap their logo on roulette wheels at the Borgata in Atlantic City; the Dolphins should hold training camp at the El San Juan in Puerto Rico.

Seriously.

The NFL's problem, when it comes to the gambling world, isn't hypocrisy, it's worse: The bosses lack vision. That's why the league is picking unwinnable fights in Delaware and taking pot shots from critics after making smart sponsorship deals. Roger Goodell and his gang are acting and thinking locally rather than globally, which is rare for them, especially compared to their professional (and amateur) counterparts.

The NBA held its All Star game in Las Vegas and David Stern's kingdom didn't crumble (although the town did bring plenty of players to their knees.) I'd say it's 6 to 5 and pick 'em that Lebron will make a road swing through Sin City before his career is over.

Even the NCAA College Football Betting is more progressive on this issue than the NFL. Several years ago Rachel Newman Baker, college sports' gambling czar, opened a dialogue with Vegas bookmakers to learn about how they do business. She's visited Nevada sports books, studied their operations and listened to how they regulate action. Now she knows she can expect a call from bookmakers, who lose money when sports are fixed, if they think something sketchy is going on in NCAA games. She's not in favor of sports betting, but, as she once told me, "I know it's not going away, either."

The NFL can't seem to accept that. And until it can find peace with the idea, it'll get flack, even when it's right.

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